Appcly Blog

Articles tagged with "social media"

26 articles

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Articles

Using Instagram Reels to Attract New Customers — Appcly guideSocial Media Marketing
3 min readEmily Torres

Using Instagram Reels to Attract New Customers

Reels remain the strongest organic discovery tool on Instagram — here's how to use the format well.

instagram reelsshort form videosocial media
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Using LinkedIn for B2B Lead Generation — Appcly guideSocial Media Marketing
3 min readJames Okafor

Using LinkedIn for B2B Lead Generation

Connecting with decision-makers directly — how LinkedIn's professional context changes what works.

linkedin marketingb2b lead generationsocial media
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How to Handle Negative Comments on Social Media — Appcly guideSocial Media Marketing
3 min readJames Okafor

How to Handle Negative Comments on Social Media

Protecting your brand reputation online starts with a calm, consistent response process — not deletion.

reputation managementnegative commentssocial media
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Partnering With Local Influencers — Appcly guideSocial Media Marketing
3 min readEmily Torres

Partnering With Local Influencers

Micro and local influencers often deliver better ROI for local businesses than broader influencer marketing.

influencer marketinglocal partnershipssocial media
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Using Pinterest for Local Business Marketing — Appcly guideSocial Media Marketing
3 min readRaaghav P

Using Pinterest for Local Business Marketing

An underused platform with high purchase intent — worth considering for the right kind of business.

pinterest marketingvisual searchsocial media
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How to Measure Social Media ROI — Appcly guideSocial Media Marketing
3 min readRaaghav P

How to Measure Social Media ROI

Likes and follower counts aren't ROI. Here's how to connect social media effort to actual business results.

social media roisocial media metricssocial media
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Using Hashtags Effectively on Instagram — Appcly guideSocial Media Marketing
3 min readRaaghav P

Using Hashtags Effectively on Instagram

Hashtag strategy has changed significantly — here's what actually helps reach in the current algorithm.

instagram hashtagsinstagram strategysocial media
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Writing Captions That Actually Drive Engagement — Appcly guideSocial Media Marketing
3 min readRaaghav P

Writing Captions That Actually Drive Engagement

The caption is often doing more work than the image or video. Here's what makes one perform.

social media copywritingengagementsocial media
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How to Run a Social Media Giveaway That Grows Real Followers — Appcly guideSocial Media Marketing
3 min readRaaghav P

How to Run a Social Media Giveaway That Grows Real Followers

Giveaways can grow an engaged audience fast, or attract prize-hunters who unfollow immediately. Here's the difference.

social media giveawaycontest marketingsocial media
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How to Schedule Social Media Posts Efficiently — Appcly guideSocial Media Marketing
3 min readRaaghav P

How to Schedule Social Media Posts Efficiently

Scheduling tools save real time, but only if the underlying content workflow is set up well.

social media schedulingcontent workflowsocial media
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