Using Instagram Reels to Attract New Customers

Instagram actively prioritizes Reels in its recommendation and Explore surfaces, giving well-performing Reels significantly more reach to non-follower accounts than a standard feed post — for a business trying to grow beyond its current audience, this makes Reels one of the highest-leverage content formats available.

A strong hook in the first one to two seconds is critical, since Instagram's algorithm and human attention both make fast keep-or-scroll decisions. Trending audio, used in a way that's genuinely relevant (not forced), can meaningfully boost initial reach.

Quick tips relevant to your industry, before-and-after transformations (where applicable), and authentic behind-the-scenes moments consistently perform well — polished, ad-like Reels tend to underperform more casual, genuine content on this specific format.

A steady cadence of decent Reels outperforms sporadic, highly polished ones — the algorithm favors accounts that post consistently, and consistent practice also improves the quality of your Reels over time faster than infrequent, high-pressure attempts.