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Using Stories on Instagram and Facebook Effectively — Appcly guideSocial Media Marketing
3 min readEmily Torres

Using Stories on Instagram and Facebook Effectively

The 24-hour content format that drives some of the highest engagement rates on both platforms.

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Using UTM Parameters Effectively — Appcly guideAnalytics & Reporting
3 min readRaaghav P

Using UTM Parameters Effectively

Campaign tracking that works — a small setup habit that makes every downstream channel report accurate.

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How to Outsource Content Creation Effectively — Appcly guideContent Marketing
3 min readEmily Torres

How to Outsource Content Creation Effectively

Outsourcing can scale content production, but only with the right process and quality controls in place.

content outsourcingcontent productioncontent marketing
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Getting Your App on the App Store and Google Play — Appcly guideApp Development
3 min readEmily Torres

Getting Your App on the App Store and Google Play

Submission and approval — what to prepare for before submitting, and the common reasons apps get rejected.

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How to Estimate App Development Costs — Appcly guideApp Development
3 min readDavid Chen

How to Estimate App Development Costs

What actually influences price and timeline — and why two seemingly similar app ideas can cost very differently.

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Setting Up E-Commerce Tracking in GA4 — Appcly guideAnalytics & Reporting
3 min readJames Okafor

Setting Up E-Commerce Tracking in GA4

Proper e-commerce tracking is the foundation for every downstream revenue and product analysis.

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Choosing Between iOS and Android App Development — Appcly guideApp Development
3 min readEmily Torres

Choosing Between iOS and Android App Development

Platform strategy for a business with a limited initial budget — which to build first, and when to build both.

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Using Google Search Console for SEO Insights — Appcly guideAnalytics & Reporting
3 min readEmily Torres

Using Google Search Console for SEO Insights

Free, first-party data straight from Google about how your site actually performs in search.

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How to Analyze Your Customer Acquisition Channels — Appcly guideAnalytics & Reporting
3 min readRaaghav P

How to Analyze Your Customer Acquisition Channels

Knowing exactly where customers actually come from changes where marketing budget should go.

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Using Heatmaps to Improve Your Website — Appcly guideAnalytics & Reporting
3 min readEmily Torres

Using Heatmaps to Improve Your Website

Seeing what visitors actually do on your pages, not just where they came from or where they left.

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How to Reduce Shopping Cart Abandonment — Appcly guideE-Commerce
3 min readEmily Torres

How to Reduce Shopping Cart Abandonment

Recovering lost e-commerce revenue starts with understanding why carts get abandoned in the first place.

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