Getting Your App on the App Store and Google Play

App store screenshots, a clear description, appropriate content ratings, and privacy policy documentation all need to be prepared before submission — incomplete submission materials are a common, avoidable cause of delay.

Incomplete functionality, unclear or missing privacy disclosures, crashes during the review process, and guideline violations (particularly around data collection and in-app purchases) are among the most common rejection reasons — thoroughly testing against current platform guidelines before submission reduces rejection risk significantly.

Apple's review process typically takes a few days; Google Play's is often faster but not instant — build submission and potential resubmission time into your launch timeline rather than assuming approval is immediate once submitted.

Subsequent app updates also go through review, though often faster than the initial submission — understanding this ongoing review requirement helps set realistic expectations for how quickly bug fixes or new features can actually reach users after being built.