Appcly Blog

Articles tagged with "social media marketing"

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Articles

How to Set Up a Facebook Business Page Correctly — Appcly guideSocial Media Marketing
3 min readEmily Torres

How to Set Up a Facebook Business Page Correctly

A complete, correctly configured page is the foundation everything else on Facebook builds on.

facebook business pagefacebook setupsocial media
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Using Social Proof on Social Media Effectively — Appcly guideSocial Media Marketing
3 min readJames Okafor

Using Social Proof on Social Media Effectively

Reviews, testimonials, and user-generated content build trust faster than anything you say about yourself.

social proofuser generated contentsocial media
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Building Brand Awareness on Social Media From Zero — Appcly guideSocial Media Marketing
3 min readEmily Torres

Building Brand Awareness on Social Media From Zero

Going from unknown to recognizable takes a specific, patient strategy — not a single viral post.

brand awarenesssocial media brandingsocial media
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Using TikTok for Your Local Business — Appcly guideSocial Media Marketing
3 min readJames Okafor

Using TikTok for Your Local Business

A short video strategy for service businesses — including whether it's actually worth the investment.

tiktok marketingshort form videosocial media
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Using Stories on Instagram and Facebook Effectively — Appcly guideSocial Media Marketing
3 min readEmily Torres

Using Stories on Instagram and Facebook Effectively

The 24-hour content format that drives some of the highest engagement rates on both platforms.

instagram storiesfacebook storiessocial media
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Using Instagram Reels to Attract New Customers — Appcly guideSocial Media Marketing
3 min readEmily Torres

Using Instagram Reels to Attract New Customers

Reels remain the strongest organic discovery tool on Instagram — here's how to use the format well.

instagram reelsshort form videosocial media
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Using LinkedIn for B2B Lead Generation — Appcly guideSocial Media Marketing
3 min readJames Okafor

Using LinkedIn for B2B Lead Generation

Connecting with decision-makers directly — how LinkedIn's professional context changes what works.

linkedin marketingb2b lead generationsocial media
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How to Handle Negative Comments on Social Media — Appcly guideSocial Media Marketing
3 min readJames Okafor

How to Handle Negative Comments on Social Media

Protecting your brand reputation online starts with a calm, consistent response process — not deletion.

reputation managementnegative commentssocial media
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Partnering With Local Influencers — Appcly guideSocial Media Marketing
3 min readEmily Torres

Partnering With Local Influencers

Micro and local influencers often deliver better ROI for local businesses than broader influencer marketing.

influencer marketinglocal partnershipssocial media
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Using Pinterest for Local Business Marketing — Appcly guideSocial Media Marketing
3 min readRaaghav P

Using Pinterest for Local Business Marketing

An underused platform with high purchase intent — worth considering for the right kind of business.

pinterest marketingvisual searchsocial media
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