E-Commerce

Expert guides and insights on E-Commerce for Austin-area businesses.

20 articles in E-Commerce

Articles

Choosing Between Shopify and WooCommerce — Appcly guideE-Commerce
3 min readEmily Torres

Choosing Between Shopify and WooCommerce

Two of the most popular e-commerce platforms, built on very different tradeoffs.

shopifywoocommerceecommerce platforms
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Setting Up Local Delivery for Your Online Store — Appcly guideE-Commerce
3 min readRaaghav P

Setting Up Local Delivery for Your Online Store

For businesses with a genuine local customer base, local delivery can be a meaningful differentiator over standard shipping.

local deliveryecommerce fulfillmentecommerce
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Setting Up Google Shopping Campaigns — Appcly guideE-Commerce
3 min readJames Okafor

Setting Up Google Shopping Campaigns

Product listing ads that show up with images and pricing directly in search results — a distinct format from standard text ads.

google shoppingecommerce ppcecommerce
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Writing Product Descriptions That Actually Convert — Appcly guideE-Commerce
3 min readRaaghav P

Writing Product Descriptions That Actually Convert

The gap between a manufacturer spec sheet and a description that sells is bigger than most stores realize.

product descriptionsecommerce copywritingecommerce
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Handling Returns and Refunds Effectively — Appcly guideE-Commerce
3 min readRaaghav P

Handling Returns and Refunds Effectively

A clear, fair returns process is a competitive advantage, not just an operational necessity.

returns and refundsecommerce policyecommerce
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Using Product Photography to Increase Sales — Appcly guideE-Commerce
3 min readRaaghav P

Using Product Photography to Increase Sales

Images that close the sale — the photography investment that pays for itself in conversion rate.

product photographyecommerce imagesecommerce
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