Adding Products and Services to Your Google Business Profile

The products and services section lets you list specific offerings directly on your profile, each with its own name, description, and price if applicable — this gives Google more specific content to match against searches, and gives a searcher a clearer picture of what you offer before they even click through.

List every genuinely distinct service or product category you offer, with a specific (not generic) description for each — a listing that only shows one broad service misses the opportunity to match the more specific searches your actual range of offerings could otherwise capture.

Where appropriate, including price ranges builds trust and pre-qualifies interest — a searcher who sees a price range aligned with their budget is more likely to make genuine, ready-to-convert contact than one who has no pricing context at all.

Services and pricing change — an outdated products and services list creates the same mismatched-expectations problem as outdated hours. Review and update this section whenever your actual offerings change, not just during an initial setup.