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Google Ads

Jul 15, 20263 min readSarah Mitchell

How to Set Up Google Ads for Your Local Business

A practical starting point for local businesses running Google Ads for the first time — account structure, tracking, and the setup mistakes that waste budget from day one.

google ads setupppclocal business advertising

Google Ads

Jul 15, 20263 min readSarah Mitchell

How Local Businesses Can Compete Against Big Brands on Google Ads

You can't outspend a national brand's budget, but you can consistently out-execute their relevance and specificity.

competitive ppcgoogle adslocal business advertising

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