Analytics & Reporting3 min readSarah Mitchell
Setting Up Goal Tracking in GA4
Measuring what matters, not just traffic — configuring GA4 to track the actions that actually indicate success.
ga4 goalsconversion trackinganalytics
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Analytics & ReportingGoogle Ads3 min readJames Okafor
Setting Up Google Ads Conversion Tracking Correctly
Without accurate conversion tracking, every optimization decision downstream is a guess. Here's how to get it right.
conversion trackinggoogle adsppc measurement
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