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How to Build a Content Calendar for Your Business — Appcly guideContent Marketing
3 min readJames Okafor

How to Build a Content Calendar for Your Business

A calendar turns content marketing from sporadic effort into a sustainable, consistent practice.

content calendarcontent planningcontent marketing
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Using Stories on Instagram and Facebook Effectively — Appcly guideSocial Media Marketing
3 min readEmily Torres

Using Stories on Instagram and Facebook Effectively

The 24-hour content format that drives some of the highest engagement rates on both platforms.

instagram storiesfacebook storiessocial media
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Using Customer Reviews in Your E-Commerce Store — Appcly guideE-Commerce
3 min readJames Okafor

Using Customer Reviews in Your E-Commerce Store

Reviews are one of the strongest conversion levers available — and one of the most underused.

customer reviewsecommerce social proofecommerce
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Building an Online Reputation From Scratch — Appcly guideReputation Management
3 min readEmily Torres

Building an Online Reputation From Scratch

Starting with zero reviews isn't a disadvantage if you build deliberately from day one.

new business reputationreview buildingreputation management
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How to Fix a Suspended Google Business Profile — Appcly guideGoogle Business Profile
3 min readEmily Torres

How to Fix a Suspended Google Business Profile

Recovering your listing fast — the common causes of suspension and the reinstatement process.

gbp suspensiongoogle business profile recoverygoogle business profile
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Using Google Performance Max Campaigns Effectively — Appcly guideGoogle Ads
3 min readJames Okafor

Using Google Performance Max Campaigns Effectively

Performance Max automates a lot — which is powerful and risky at the same time. Here's how to use it without losing control.

performance maxgoogle ads automationppc
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Using TikTok for Your Local Business — Appcly guideSocial Media Marketing
3 min readJames Okafor

Using TikTok for Your Local Business

A short video strategy for service businesses — including whether it's actually worth the investment.

tiktok marketingshort form videosocial media
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Optimizing for Local Voice Search — Appcly guideLocal SEO
3 min readRaaghav P

Optimizing for Local Voice Search

How Siri, Alexa, and Google Assistant actually serve local results, and what that means for how you structure your content.

voice searchlocal seosiri
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