Social Media Marketing

Expert guides and insights on Social Media Marketing for Austin-area businesses.

30 articles in Social Media Marketing

Articles

Using Stories on Instagram and Facebook Effectively — Appcly guideSocial Media Marketing
3 min readEmily Torres

Using Stories on Instagram and Facebook Effectively

The 24-hour content format that drives some of the highest engagement rates on both platforms.

instagram storiesfacebook storiessocial media
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Using TikTok for Your Local Business — Appcly guideSocial Media Marketing
3 min readJames Okafor

Using TikTok for Your Local Business

A short video strategy for service businesses — including whether it's actually worth the investment.

tiktok marketingshort form videosocial media
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Building Brand Awareness on Social Media From Zero — Appcly guideSocial Media Marketing
3 min readEmily Torres

Building Brand Awareness on Social Media From Zero

Going from unknown to recognizable takes a specific, patient strategy — not a single viral post.

brand awarenesssocial media brandingsocial media
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How to Set Up Instagram Shopping — Appcly guideSocial Media Marketing
3 min readJames Okafor

How to Set Up Instagram Shopping

Turn your Instagram presence into a direct sales channel with shoppable posts and tags.

instagram shoppingsocial commercesocial media
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How to Track Competitors on Social Media — Appcly guideSocial Media Marketing
3 min readEmily Torres

How to Track Competitors on Social Media

Competitive social media research done right informs strategy — done wrong, it just leads to copying.

competitor analysissocial media strategysocial media
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How to Grow Your Instagram Following Organically — Appcly guideSocial Media Marketing
3 min readJames Okafor

How to Grow Your Instagram Following Organically

Sustainable follower growth comes from a specific set of habits — not from any single trick.

instagram growthfollower growthsocial media
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How to Set Up a Facebook Business Page Correctly — Appcly guideSocial Media Marketing
3 min readEmily Torres

How to Set Up a Facebook Business Page Correctly

A complete, correctly configured page is the foundation everything else on Facebook builds on.

facebook business pagefacebook setupsocial media
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Using Social Proof on Social Media Effectively — Appcly guideSocial Media Marketing
3 min readJames Okafor

Using Social Proof on Social Media Effectively

Reviews, testimonials, and user-generated content build trust faster than anything you say about yourself.

social proofuser generated contentsocial media
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Using Instagram Reels to Attract New Customers — Appcly guideSocial Media Marketing
3 min readEmily Torres

Using Instagram Reels to Attract New Customers

Reels remain the strongest organic discovery tool on Instagram — here's how to use the format well.

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