Expert guides and insights on Performance for Austin-area businesses.
8 articles in Performance
PerformanceCore Web Vitals measure loading speed, interactivity, and visual stability — three specific technical metrics Google uses as a ranking factor.
PerformanceA CDN serves your website from servers geographically closer to each visitor, reducing load time — valuable for sites with a broad or national audience.
PerformanceBrowser caching stores parts of your website on a visitor's device after their first visit, so repeat visits and additional pages load noticeably faster.
PerformanceReputable hosting should deliver at least 99.9% uptime — anything meaningfully lower means real, recurring lost business every time your site goes down.
PerformancePage speed is a confirmed Google ranking factor, and it directly affects conversion — slow pages lose visitors before they ever see your content or offer.
PerformanceA practical guide to speeding up key landing pages so visitors stay longer, trust faster, and convert more often.
PerformanceCompressing and properly sizing images is usually the single highest-impact, lowest-effort fix available for a slow-loading website.
PerformanceGoogle primarily uses your site's mobile version to determine rankings — meaning a strong desktop site with a weak mobile experience is at a real disadvantage.
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