Using Video in Your Email Marketing

Emails that include or reference video content consistently see higher click-through rates than text-only emails — even the word "video" in a subject line can meaningfully lift open rates, since video signals more engaging, dynamic content to the recipient.

Most email clients don't support embedded, autoplaying video directly — the standard, more reliable approach is a clickable thumbnail image (styled to look like a video player with a play button) that links to the video hosted on YouTube, Vimeo, or your website.

A promotional email benefits from a short product demo or testimonial clip; a nurture email might feature genuinely educational video content — matching the video's purpose to the email's stage in the customer journey improves relevance and performance.

Using a dedicated landing page or tracked link for the video click (rather than linking generically) allows you to measure how many email recipients actually engaged with the video specifically, not just opened the email.