How Many Pages Should My Small Business Website Have?

Most effective small business websites have five to ten pages: a homepage, an about page, a contact page, and dedicated pages for each core service or location you serve.

There's no strict rule here — the right number is really a function of how many distinct services or locations you have, not an arbitrary target.

A separate page for each core service, rather than combining everything on one page, gives Google more specific content to rank for each individual search.

Businesses serving multiple distinct locations or a wide range of services often benefit from more pages, each targeting a specific service-location combination.

A landscaping company serving three cities might have a homepage, an about page, a contact page, three individual service pages (mowing, design, irrigation), and three location pages — nine pages total, each targeting a distinct, specific search.

That structure gives Google far more to rank than a single page trying to cover everything for every city at once.

Appcly plans site structure around what will actually perform in search, not an arbitrary page count.

Book a free consultation to map out the right structure for you.