Creating Instagram Reels for Your Business

Instagram actively prioritizes Reels in its recommendation and Explore surfaces, giving well-performing Reels significantly more reach to non-follower accounts than standard feed posts — for growth specifically, this makes Reels one of the highest-leverage content formats currently available on the platform.

A strong hook in the first one to two seconds, genuine and often informal energy (rather than an overly polished, ad-like feel), and relevant trending audio when it genuinely fits the content all contribute to stronger performance.

Quick tips, before-and-after transformations, and authentic behind-the-scenes moments consistently perform well — content that feels genuine rather than purely promotional tends to outperform overtly sales-focused Reels.

A steady cadence of decent Reels, reviewed and iterated on based on what actually performs, outperforms sporadic, highly polished attempts — the format rewards ongoing practice and adjustment more than occasional perfection.